Student-athlete entrepreneurship on the rise nationwide, but can't use sport to make money. NCAA prohibits athletes to use their names, photos or athletic links to promote their own businesses. In 2017, there have been four student-athletes ruled ineligible for that same rule. When an athlete becomes ineligible, everyone loses. The Student-Athlete loses their scholarship, the team loses their player, and the athletic department does not get a return on their investment. The NCAA and compliance department hasn't been able to find a balance in keeping an athlete eligible and encouraging entrepreneurship amongst student-athletes.
How can student-athletes stay compliant but still create entrepreneurial ventures within the NCAA governance?